Viral video qualities

Class discussion today was centered on viral video.

Some of my personal favorites include the following:

Baby attacked by cat: http://www.youtube.com/watch?v=KjgrCzf0oZM

Vodafone: The Mayfly: http://www.youtube.com/watch?v=VvC_KHU4AqE

OK-go on treadmills: http://www.youtube.com/watch?v=dTAAsCNK7RA

Reporter fail: http://www.youtube.com/watch?v=sVR1JunnuGE

Sound of Music (Central Station in Belgium): http://www.youtube.com/watch?v=7EYAUazLI9k&feature=related

Today in class, group discussion led us to develop a list of qualities essential in any viral video.

This is what we came up with:

1. Humor

2. Shock value

3. Inherent talent

4. Candid moments caught on tape

5. Extreme natural occurrences

6. Remixes and mash-ups

7. Good pacing

In addition to certain qualities that should be present in some capacity in viral videos, content is also essential. My group identified five categories that can add to the spreadability of videos online:

1. Children

2. Groups of people (Thriller prison dance video, Improv Everywhere team, Hey Jude in Trafalgar Square…etc)

3. Original music

4. Animals

5. Celebrities (Although celebrities are by no means essential in viral videos)

Another aspect that adds to the success of viral videos is the ability for users to relate to the content or the subjects in the content. Anyone can easily create and post videos on YouTube. In thinking about some of the most popular videos on the Web, most of them have nothing to do with famous figures, but instead capture funny or interesting moments about average human beings.

Advertisements

Leave a comment

Filed under COM530, Interactive Writing and Design

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s